Oct 03, 2017
Faxitron Launches Visionary New Brand Identity
"Achieve your vision’ tagline embodies the company’s dedication to developing innovative solutions that enable better patient outcomes and accelerated research discoveries"
Tucson, AZ. – October 3, 2017 – Faxitron®, a global leader and pioneer in best-in-class imaging systems for medicine and life science research, announced today the launch of a new brand identity that unifies the company’s core businesses and elevates its vision for the future.
Faxitron’s new brand identity includes a refreshed corporate logo, a state-of-the-art corporate website, and an updated messaging platform grounded in the company’s celebrated history and values. The new brand focuses on differentiating points of value that Faxitron’s solutions bring to research and medicine—unparalleled acuity in the lab, increased precision at the point of care, and quality without compromise.
At the center of the brand is its new tagline, “Achieve your vision,” which reflects the company’s pursuit of groundbreaking technologies and expert partnerships to contribute to the realization of a better, healthier world through research and clinical care. The new brand mark, stylized from the ‘X’ in the company’s name, is interpreted as a window to the world. It represents the clearer, sharper, and wider perspectives made possible by Faxitron’s comprehensive portfolio, which enables researchers and clinicians to see and understand their work with more clarity and precision.
“Our new brand and its digital transformation boldly communicate our ambition to change the standards of clinical care and research quality in the industry,” said Donogh O’Driscoll, CFO and COO of Faxitron. “For the past 50 years, the Faxitron brand name has come to define excellence and forward-thinking solutions in medical, life science and non-destructive testing environments. Today, we are building upon our brand equity with a new campaign that brings to life our spirit of innovation and focus on quality in a dynamic way, strengthening our brand value and leadership position in the market.”
The redesigned Faxitron website now brings together both clinical and scientific research product lines under one unified brand and visual identity, streamlining the user experience and showcasing the broader reach of the company’s diverse portfolio.
About Faxitron® Bioptics, LLC
As a global leader and pioneer for best-in-class digital imaging systems, Faxitron is dedicated to helping healthcare providers and researchers achieve their vision for a better, healthier world at large. Through the continuous innovation and advancement of imaging technologies, Faxitron aims to elevate the standard of care in medicine and the standard of quality in life science research. With applications spanning from breast surgery to pathology imaging, and from biological irradiation and preclinical imaging to non-destructive testing, Faxitron is building a comprehensive portfolio of solutions that sets new standards for precision and quality in the industry.